Rero

Rero, born in 1983, is a French artist who lives and works in Paris, among other places.

Originally trained in economics and sociology, he developed his artistic practice outside the academic fine-art system. Rero is known for words written in capital letters and then crossed out, which open up multiple and often contradictory readings.

His work belongs to the tradition of conceptual art. He combines image and language to question collective perceptions.

He uses the Verdana typeface for its neutral and impersonal character, in deliberate contrast to the highly personal lettering of graffiti, and in this way builds works that constantly question the meaning of words.

By crossing out words, he introduces ambiguity and leaves it to the reader to decide whether the statement is true, false, or whether its opposite is what makes sense.

In public space, his crossed-out words call for critical reading rather than visual consumption. In 2013 he presented "Do Not Cross the Line" at the Centre Pompidou, curated by Sarah Mattera.