Rero

Rero

Rero is a French contemporary street art artist born in 1983 in Beaune. He began painting in the streets of Paris in 2003, inspired by the burgeoning street art scene in the city at the time.

Heavily influenced by philosophy and sociology, Rero questions the context of art on the one hand, and the codes of image and intellectual property on the other, through an acronym that appears regularly in his works, WYSIWYG (What You See Is What You Get). Detour and self-censorship are the key words of his research on the negation of the image.

His unique style is characterized by words and phrases crossed out with black lines, creating a censoring effect that questions the meaning of the text. The enigmatically crossed out messages are the artist’s signature. This visual approach was inspired by his interest in language systems and their power in society.

Rero considers himself a conceptual artist who explores the boundaries of communication and meaning. He avoids giving clear answers about the meaning of his works, preferring to let the viewer interpret them as they wish. This approach of self-censorship is also a way for the artist to protect himself from the commercial exploitation of his work.

Every Soldier Makes Love, 2023

The embroidered work of Rero in collaboration with VANGART is an example of contemporary artistic innovation. This unique piece, produced in 26 copies numbered alphabetically from A to Z, measures W. 43.6 cm x H. 53.6 cm x 4.3 cm and is composed of more than 120,758 embroidery stitches.This one-of-a-kind art edition is signed and numbered by hand by the artist himself.

With the artist’s characteristically enigmatic crossed-out messages, this work invites the viewer to question the meaning of the text and interpret the message as they wish.

The collaboration between Rero and VANGART offers a unique opportunity to own a high quality piece of art created by one of the most talented artists in the contemporary street art scene. This piece is destined to captivate and inspire art lovers with its unique style and ability to provoke thoughts on the themes of communication, meaning and intellectual property in our modern society